RCA Promotional Brochures
These two pieces were created by
RCA Victor to sell the show (and television sets, of course).
The first is a rare eight page foldout that appeared around May of 1949
(this copy was marked "Gimbels Electric City, December 9, 1950").
It documents the move of KFO from WBKB to WNBQ (the Chicago NBC
affiliate) as occurring on June 13, 1949 - strange, since the show
began airing on the Midwest NBC network on Nov. 29, 1948, and was
transmitted to the East Coast starting on Jan. 12, 1949. Looks
like WBKB maintained the right to air the show locally even after it
began its national broadcast. Note the "Big or Little" in the
title, and how many more comments come from "Grownups" as
opposed to "Children." Even the children's comments refer to
parents - NBC is clearly not marketing it as a children's show.
The second is a 16 page stapled booklet that appeared sometime later,
as it shows significantly more stations airing the show.